keep cup – review of the original

All those years ago, I was looking at ways in my Espresso Bar business that may help with not only saving the environment but maybe making an additional income for me. Looking at my expenses I noticed my takeaway cups were a great burden on my profit and loss event though I was selling a lot of in-store coffee as well. As the same time I was pondering, an email came across my computer from an Australian company. It was keep cup.

Keep Cup – The Australian company

Set up in 1998 by a brother and sister team in the coffee industry, their concept and eventual product was bought about by their beliefs in sustainability and looking after the environment. Due to the popularity of their product, they have now expanded globally with offices in the UK and the US. Being one of the first on the market to target coffee drinkers, Australians took a quick liking to this product combined with their concerns to the environment.

It was a winner from the start and with the environment becoming a main concern for millennials, the growth and popularity of the product was destined to be great.

Extracting into another KeepCup


What I like about the Keep Cup

Well, first and foremost, it was saving the environment. If I could serve one less coffee in a takeaway disposable cup, both the customer and I were feeling pretty good about ourselves. Selfishly, it also had the potential to reduce the cost of my disposable cups and aid my bottom line of my business.

What I really liked about the keep cup, was even back in the early days, the company were at the forefront in co-branding. Looking back n the early days of receiving my first wholesale order of these cups, I was extremely happy to have my brand name across them in the corporate colours of my company. It gave me and my customers that purchased these reusable cups ownership in caring for the environment by doing our own little bit, one coffee at a time.

With growth, came development

Originally, KeepCup’s initial range were made of plastic. It is still a great seller as I continually see them come across my espresso machine on a daily basis. However, the company’s ongoing development has seen them develop a glass range, double walled range and they come in a variety of sizes.

From a taste perspective, my customers have stated that over time, the plastic ones can form a style of taste that can be described as the plastic wearing out, especially if they continually have milk coffees and their cleaning regime is not one hundred percent. However, with the advent of the glass KeepCup, customers have been far more happy with the end result, even after a number of years of use.

From a barista’s perspective, the KeepCup is an ideal cup to make a coffee in as it fits easily under the group heads of the machine and the lids click in with relative ease.

The wash up.

The pricing of the KeepCup is well worth the value of the product. With many cafes now giving a $0.40 discount if you bring your own cup, by around 100 coffees, your coffee purchases have paid for your product, and more importantly, you’ve helped the environment by limiting the waste going into landfill.

The KeepCup for me is still the best. Not due to the fact that I have been ordering them for a number of years, but rather with the continual development the company has taken in making their product even better with heat retention, taste and fashion.





2 Replies to “keep cup – review of the original”

  1. The Eco Cup is a great idea. However, it’s not new for other beverage products like soda pop and even popcorn. What I remember as I read through your post is that on my visits to Theme parks in Florida I see they sell souvenir and refillable cups for soda and popcorn but I haven’t seen these for coffee sales. For example, in Disney, one of the site coffee vendors I Joffrey’s and maybe they should adopt this idea where they sell a souvenir, refillable coffee cup at an initial higher price, then buy and refill future purchases at a discount, just like with soda and popcorn.

    1. Reinaldo, thanks for stopping by. Yes it would be good for Joffreys to adopt this. In Australia, many cafes are part of the “Responsible Cafe” network. All of these cafes give a discount if you bring your own reusable cup in, usually $0.30 – $0.50 cents off. When added up over a year, this is a pretty big saving for the customer. Cheers Matt

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