With the reusable cup market growing at a fast pace, it is sometimes hard to keep up with the latest trends in the eco-friendly world.
The Ceramic Reusable Cup
Well, it is probably the closest thing you are going to get to actually sitting in an espresso bar drinking out of the vessels supplied by the business.
Over the last few weeks I have noticed a growth in the ceramic reusable cup bought in by customers. Most of these customers have had other keep cups over the years including plastic ones, stainless steel, glass and silicone. From the feedback I have so far received, this style of keep cup seems to be the go to for most people.
Over the last few weeks, I have seen a growing trend in the popularity of the Caye Life reusable cup. So I thought I would give this little fella a road test. Hailing from Melbourne Australia, this cup is starting to fill shelves around the country.
From the customer’s view
The customers I have spoken to regarding this reusable coffee cup have nothing but praise for it. The funky design is the first thing that you notice. It is well-rounded for easy grip and very stylish.
Over the last few months, I noticed an increased in another style of reusable coffee cup coming over my counter. It is a collapsible coffee cup. Typically, these are made of silicone to ensure they can crush down. At first, I thought they were a bit of a gimmick, but they seem to be growing in popularity.
All those years ago, I was looking at ways in my Espresso Bar business that may help with not only saving the environment but maybe making an additional income for me. Looking at my expenses I noticed my takeaway cups were a great burden on my profit and loss event though I was selling a lot of in-store coffee as well. As the same time I was pondering, an email came across my computer from an Australian company. It was keep cup.
Set up in 1998 by a brother and sister team in the coffee industry, their concept and eventual product was bought about by their beliefs in sustainability and looking after the environment. Due to the popularity of their product, they have now expanded globally with offices in the UK and the US. Being one of the first on the market to target coffee drinkers, Australians took a quick liking to this product combined with their concerns to the environment.
It was a winner from the start and with the environment becoming a main concern for millennials, the growth and popularity of the product was destined to be great.
The Originals, the Stainless steel and the New Generation Visa pay wave. Designed and manufactured in Australia, they seem to be highly popular with people that are always on the go. The cups come in 3 sizes; 8oz, 12oz and the massive 25oz. Cannot think of too many people that would drink 25oz of coffee in one hit so I presume they are more for water.
As an owner of an espresso bar, I have seen an increasing use of travel mugs, keep cups, insulated coffee mugs and reusable coffee cups over the last few years. Whatever you call them, the important thing is that you are either using one, or looking for one to purchase.
A Barista’s perspective?
Every day I will encounter a different travel coffee mug. In my role, I often engage with the customer and ask them questions about their individual cup and how they find it. I then like to look at it from a Barista’s perspective in the preparation of the customer’s coffee. From there, I come up with a review that’s combined from a number of sources, not just my own.