Starbucks Reusable Cups – Fiasco or pure marketing genius?

What a storm was created this week in the United States with the release of special edition Starbucks Reusable Cups. With a whiz bang advertising campaign, Starbucks let people know that they could pick up their free reusable cup with any order and then use it again for their next order to get a discount for using their Starbucks Reusable Cup.

Sounds a great idea – What’s the Problem?

With any large organisation, keeping up with the times and adopting environmentally friendly practices over perceived profit will always be a winner with the consumer…..except in this case. It was reported that many of the Starbucks stores only had 25 of these free reusable cups in stock.

Now when you run a marketing campaign within any large organisation, you would like to think that you have everything in place to ensure the campaign runs smoothly. Unfortunately for the consumers, it did not and the jungle drums started beating on social media. Many Starbuck customers vented their anger on social media and rightfully so. With ordering their beverage ahead, many were expecting their morning coffee in their newly purchased Starbuck’s reusable cup. With most, that was not to be, with many consumers leaving comments a little less on the complimentary side.

Did Starbucks really stuff this campaign up?

Upon reflection, I thought to myself, hang on, these guys are professionals in this field. There is no way this would have been some stuff-up by some intern, or someone putting a few less zero’s on a purchasing order.

Starbucks, I believe have devised an absolute brilliant plan to ensure that their marketing campaign around the Starbucks Reusable Coffee Cup has the most depth it can achieve. Sure, we may peeve-off a few consumers in the first instance (and as a side note, drive sales for 1 day, which is a nice little bonus nationally), but when it was advertised yesterday by Starbucks that consumers can now purchase their special reusable cups for $2.50 and save on their purchasers through the holiday season if they bring them back in for refills, all was now forgiven by the consumer….well most anyway.

You see there is no better way to get lots of moss on a rolling stone than creating a mini-disaster by only just letting some out for free and then releasing the rest for purchase. Marketing genius.

Not only has social media got around this one, but national papers are also reporting on it. Fantastic way of saving a few dollars advertising with the print media.

Long Term…..?

Do Starbucks really care about the environment? Will the Starbucks Reusable cup become a treasured reusable cup for the consumers that they will use without fail, every time they purchase a Starbucks product. Will the consumer use their reusable Starbucks coffee cup to purchase a coffee from another coffee place.

Personally, I’m not completely sold by Starbucks move in this regard from an environmental angle. Sure, it seems on the surface that they are taking an environmentally responsible stance with the release of these reusable cups, but it reeks to me of well managed marketing campaign to drive sales over the holiday period and re-enforce their brand by having these reusable cups out in the market place.

I may be being a little cynical, but I guess, I’m just using logic. Let’s hope I’m wrong.






Ceramic Keep Cup – The Ultimate Reusable Cup?

With the reusable cup market growing at a fast pace, it is sometimes hard to keep up with the latest trends in the eco-friendly world.

The Ceramic Reusable Cup

Well, it is probably the closest thing you are going to get to actually sitting in an espresso bar drinking out of the vessels supplied by the business.

Over the last few weeks I have noticed a growth in the ceramic reusable cup bought in by customers. Most of these customers have had other keep cups over the years including plastic ones, stainless steel, glass and silicone. From the feedback I have so far received, this style of keep cup seems to be the go to for most people.

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Caye Life – The ultimate Stainless Steel Reusable Coffee Cup?

Over the last few weeks, I have seen a growing trend in the popularity of the Caye Life reusable cup. So I thought I would give this little fella a road test. Hailing from Melbourne Australia, this cup is starting to fill shelves around the country.

From the customer’s view

The customers I have spoken to regarding this reusable coffee cup have nothing but praise for it. The funky design is the first thing that you notice. It is well-rounded for easy grip and very stylish.

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Collapsible Coffee Cup – Review from behind Barista Counter

Over the last few months, I noticed an increased in another style of reusable coffee cup coming over my counter. It is a collapsible coffee cup. Typically, these are made of silicone to ensure they can crush down. At first, I thought they were a bit of a gimmick, but they seem to be growing in popularity.

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keep cup – review of the original

All those years ago, I was looking at ways in my Espresso Bar business that may help with not only saving the environment but maybe making an additional income for me. Looking at my expenses I noticed my takeaway cups were a great burden on my profit and loss event though I was selling a lot of in-store coffee as well. As the same time I was pondering, an email came across my computer from an Australian company. It was keep cup.

Keep Cup – The Australian company

Set up in 1998 by a brother and sister team in the coffee industry, their concept and eventual product was bought about by their beliefs in sustainability and looking after the environment. Due to the popularity of their product, they have now expanded globally with offices in the UK and the US. Being one of the first on the market to target coffee drinkers, Australians took a quick liking to this product combined with their concerns to the environment.

It was a winner from the start and with the environment becoming a main concern for millennials, the growth and popularity of the product was destined to be great.

Extracting into another KeepCup

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Best tasting Coffee Maker ? Well, that’s a good question.

In my business, people have always asked me, what is the best tasting coffee maker ? It’s a good question and one that anyone who has been in the business for a long time knows how to answer to a customer. Ultimately, it is not up to me to tell them how to drink their coffee. It is the customer’s preference on what characteristics they like in their coffee as well as the type of bean that will ultimately determine for the individual customer themselves – how best do I brew my coffee to get it to taste the best…….TO ME!

That’s why I thought it best to run through a few brewing options to help you along the path.

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Best way to make Cold Brew Coffee – from behind the Barista’s counter

Cold Brew Coffee has grown in popularity over the years as consumers explore different types of brewing methods to satisfy their tastes. There are number of cold brew methods including press and nitro infused. However, I’m going to look at the traditional method today.  

We will have a look at a few things today including, cold brew coffee ratio, best grind for cold brew coffee and preferred coffee beans for cold brew.

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Frank Green Coffee Cup

The Frank Green coffee cup seems to be another popular one that has come across my machines the last few months

The Frank Green Cup Range

The Frank Green reusable cups come in 3 ranges.

The Originals, the Stainless steel and the New Generation Visa pay wave. Designed and manufactured in Australia, they seem to be highly popular with people that are always on the go. The cups come in 3 sizes; 8oz, 12oz and the massive 25oz. Cannot think of too many people that would drink 25oz of coffee in one hit so I presume they are more for water.

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Joco coffee cups – A Barista’s perspective.

As an owner of an espresso bar, I have seen an increasing use of travel mugs, keep cups, insulated coffee mugs and reusable coffee cups over the last few years. Whatever you call them, the important thing is that you are either using one, or looking for one to purchase.

A Barista’s perspective?

Every day I will encounter a different travel coffee mug. In my role, I often engage with the customer and ask them questions about their individual cup and how they find it. I then like to look at it from a Barista’s perspective in the preparation of the customer’s coffee. From there, I come up with a review that’s combined from a number of sources, not just my own.

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Not just Keep Cups – Expanding our horizons

Keep Cups are just one way in which we can help the environment in the coffee industry. Used coffee grounds are another!

No more waste!

Owning two espresso bars, I have found over the years that after using thousands of kilos of ground coffee in the preparation of our cups of coffee, we were left with a waste of used coffee grounds. It was about time to find out alternative uses for these used grounds that could either help the environment or become a secondary use around home without having to end up in landfill.

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